– By Brittany Christina Waugh
It’s one thing to shoot a music video in Paris, but to rent out the former royal palace and now world-famous museum, the Louvre, is a different bracket of boss. The Carters shot the video to their new single, ‘APESHIT’, in front of famous pieces in the beautiful Louvre with artists like Leonardo da Vinci, Jacques-Louis David, Théodore Géricault, among others on full display. They even had a shot in front the ‘Louvre Pyramid’.
Along with the astonishing venue choice for the video, the creativity and eloquence of the video is unrivaled. The dancers dressed in nudes that fit every hue reflected in the video and the appreciation of black art and love was continuously reflected in multiple scenes in the video. Naturally, the couple is the primary focus this video, but they were able to strike a balance and not overshadow the beauty of the museum, where even in scenes in front of the art, the pieces are respected and appreciated in the most graceful way.
We can also appreciate the styling choices for the couple. In the Video, Beyoncé is dressed in Burberry, MCM, and Peter Pilotto and Jay, matching her in similar designers, paired with some serious bling. ‘Portrait of a Negress’ is also featured in the video, as Beyoncé’s pays homage to the piece, sitting next to Jay-Z in a similar pose as the woman in the original painting from Marie-Guillemine Benoist and draped in a Versace ensemble. There is also a scene, which ultimately became the duo’s album cover, where one of the women is combing through a man’s hair, symbolizing what we think is the crossing difference between cultures and embracing ours in any space.
With such a beautiful cross of art and trap, the Carters have taken things to a new level of influence, that may help the expansion of classical art appreciation everywhere. One scene we can appreciate greatly, is the posed couple in front of the Mona Lisa, that reflects a similar shot the Carters took on their visit to The Louvre in 2014, but upgraded and updated.
The Carters are not shy when it comes to expressing their appreciation for art, as Jay-Z previously shot the video for ‘Picasso Baby’ in Chelsea’s Pace Gallery. Similarly, Beyoncé also draws influence for her works from other visual artists, as reflected in the imagery of her album, ‘Lemonade,’ placing stamps from various aspects of her own cultural influence on the art piece.
The surprise album ‘Everything is Love’ has taken the world of poop culture by storm and has brought even more excitement for the couple’s ‘On The Run Tour II’. What’s next?
Images: Screenshots from music video, Beyonce Knowles and Sean Carter