– Angelo Thomas
Some major designers have lent their names and talents to Equinox, for their new “Commit to Something” advertising campaign. The Steven Klein-shot ads feature items from the performance and lifestyle-driven brand’s new “Commitment” collection, comprising seven one-of-a-kind luxury items, designed by a bevy of fashion’s big designer names.
The collection was developed in collaboration with Wieden+Kennedy New York and the images are an homage to classic luxury fashion advertising. An e-commerce hub at www.commitmentcollection.com, features interactive narratives on each product.
Unfortunately, items from the collection are not for sale, but throughout the year, pieces will be auctioned off, with proceeds donated to nonprofit organizations of importance to the people and organizations behind each, including Equinox’s longtime charitable partners, Memorial Sloan Kettering Cancer Center and The Heroes Project, per the brand’s press release.
Stylist Mel Ottenburg curated the designers list, who created the following items, pulled from the press release:
- The Truth Lipstick: Made from blank newspaper pages from The Washington Post. Symbolizes the organization’s commitment to free press and journalistic integrity. Lipstick Case designed by Mel Ottenberg.
- The Law Suit: Designed by Eckhaus Latta, and made from case files of lawyer James Thornton, founder of nonprofit ClientEarth who, over four decades, has committed to fighting for the environment because it can’t fight for itself. Symbolizes Thornton’s commitment to solving the greatest challenges faced by our planet.
- Stonewall Stilettos: Designed by Shayne Oliver, and made from the actual pleather from the banquettes at The Stonewall Inn. Symbolizes the commitment of early activists fighting for LGBTQA rights.
- The Shades of Humanity: Designed by Adam Selman, and made from the camera lens of 2016 Instagram photographer of the year, Ruddy Roye. Symbolizes Ruddy Roye’s commitment to capturing the stories that often go unseen.
- Eau De Blood, Sweat & Tears: Bottle designed by Rafael de Cardenas/Architecture at Large with a custom scent by 12.29, the fragrance was infused with the actual DNA of Kathrine Switzer, the first woman to run the Boston Marathon. Symbolizes Switzer’s commitment to equal rights for all female athletes.
- The Scrubs Sweatsuit: Designed by Off-White’s Virgil Abloh, and inspired by the workwear of dedicated oncologists like those at Memorial Sloan Kettering, who patient by patient, are committed to fighting the war on cancer daily.
- The Real Camo Jacket: Designed by Y/Project (Glenn Martens) and made using actual material from the uniforms of four Heroes Project veterans, celebrating our partnership with the Heroes Project. Symbolizes The Heroes Project’s commitment to wounded veterans, who changes lives by empowering and enabling these veterans to climb the world’s seven summits. Materials donated by Charlie Linville (Jacket from his Battle Dress Uniform, including name patch, piece of his boot that he was wearing when he stepped on an IED and lost his leg, piece of rope that went to the top of Everest, belt buckle from dress uniform); Brad Ivanchan (belt when in combat); Carlos Torres (Jacket from his BDU’s, including his name patch); Kionte Storey (Bracelet from when he was in combat)
Images: Equinox|Steven Klein