– Elijah Francis


Well isn’t that something. A few weeks ago, we reported that Kim Jones had exited his role as Artistic Director of menswear at Louis Vuitton. At his final runway show during the men’s collections at Paris Fashion Week, Naomi Campbell and Kate Moss walked his show in Louis Vuitton monogrammed trench coats. This fueled rumors that Mr. Jones was probably headed for Burberry, where Christopher Bailey was set to depart later this year. Two British supermodels wearing trench coats – the thing that Burberry is known for. Get it? Alas, it was not to be and Riccardo Tisci is now at Burberry.

Business of Fashion is reporting today that Kris Van Assche, Artistic Director of Menswear at Dior Homme, will exit his role after 11 years at the brand. The news site also reported that Kim Jones is set to take up the vacated position and confirmed by parent company, LVMH.

“I am delighted to welcome Kim Jones at Dior Homme. He will benefit from the support of the teams and from the ‘savoir-faire’ of the Ateliers to create an elegant men’s wardrobe both classic and anchored in contemporary culture. I am confident that he will continue to further develop Dior Homme on a global scale,” said Pietro Beccari, the newly installed chairman and CEO of Christian Dior Couture and who only joined the brand a few weeks ago. “I thank Kris Van Assche for contributing to the amazing growth of Dior Homme by creating an elegant and contemporary silhouette for men. He wrote an important chapter in the history of Dior Homme and played a key role in its development.”

In an exit statement, Van Assche said “After 11 years at Dior Homme, my mind and heart filled with experiences, I am leaving this beautiful house to pursue new challenges. I wish to thank Bernard Arnault for the trust he placed in me, Sidney Toledano and Serge Brunschwig for their warm welcome at Dior and their continuous support during all those years.”

It is being reported that Van Assche will take up a new position within the LVMH group, though what exactly the position will be has not been reported. It will be interesting to see where Jones takes the brand’s new direction for menswear.

“I am deeply honoured to join the house of Dior, a symbol of the ultimate elegance,” Kim Jones said. “I would like to warmly thank Bernard Arnault and Pietro Beccari for their trust in giving me this incredible opportunity. I am committed to create a modern and innovative male silhouette built upon the unique legacy of the house.”

Jones’ first collection for Dior Homme is expected to be shown during the Paris menswear collection in June.


Image: Grailed