– By Khahlil Louisy
And so it goes; another day, another season, another round of shows. The new fashion season is here again, which means hundreds of designers will take to the runway or use presentation formats to show their collections for spring summer 2018. A hot skip to London over the weekend was the first stop aboard this brigade, where London Fashion Week Men’s kicked-off the season.
In the industry, London-based designers are known for being the most experimental. This makes sense, since many of those who show in the British capital are younger and usually just a few years out of design school. It’s also worth noting that some of the best design schools are based there, like Central Saint Martin and London College of Fashion, where some of the industry’s top talent graduated from. Over the weekend and through today, major brands like Burberry, Topman, and Ben Sherman will show their collections, as well as smaller designers like Craig Green,who has been building up a loyal following and making waves in the press. Other newer designers who many industry eyes will be focused on are Charles Jeffrey’s LOVERBOY and Wales Bonner.
After London, the fashion press, buyers, and models will head to Florence for Pitti Uomo – one of the world’s most important menswear and accessories fair. After Florence is Milan for Milan fashion week, where heavy hitters like Versace, Prada, Gucci, and Bottega Veneta among countless others will show their collections. Following Milan Fashion Week is Paris Fashion Week, where houses like Alexander McQueen, Louis Vuitton, Givenchy, and Dior will show. Paris rounds out the show season for Europe, among the top fashion capitals. A smaller fashion week in Barcelona is held immediately after Paris. New York Fashion Week Men’s will take place in July, right after Couture Week, which will again be held in Paris.
Needless to say, the fashion season is an extremely hectic time for all involved in the industry, especially the designers who have to put together interesting, well-inspired collections; the models, who have to run around to hundreds of castings and spend countless hours in fittings, when not actually walking in the shows; and the fashion editors who have to cover hundreds of shows, spanning multiple countries. This is no easy feat., but it’s done usually with love, in the name of fashion.