The Aegean Sea is the backdrop to Hugo Boss’ serene ad campaign for spring/summer 2018, photographed by Glen Luchford. Swedish model, Benjamin Eidem is seen lounging on a chair, dressed in relaxed, yet elegant pieces from the collection, in muted tones. Accompanying Eidem in the campaign is Grace Elizabeth, who also appears in ads for Chanel and Verace, next to legendary supermodels Naomi Campbell and Christy Turlington, this season. Hugo Boss is set to show it’s menswear fall/winter collection on February, 7th.

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