– By Khahlil Louisy
The giant made-to-measure suiting company, INDOCHINO, has announced the opening of four new showrooms this spring, in key southern cities. The company’s “designed by you” showroom experience which gives men the opportunity to select every detail of their suits and shirts, will open in Charlotte, North Carolina and in Houston, Dallas, and Austin, In Texas. The addition of these four new showroom locations come right on the heels of the nine which were added across the country last year, as the company moves toward transforming retail, by making luxury, custom clothing, an affordable reality for men.
The INDOCHINO showroom experience is highly engaging, with each customer being assigned a personal stylist, who will walk them through the selection of every minute detail for their custom suit and shirt. The customer’s measurements are also taken to ensure a precise fit and the finished product is then shipped to their doors within three weeks.
“INDOCHINO was born out of the belief that custom clothing should be available to everyone. Each time we put down roots in a new city, there is an opportunity for millions of men to experience the shopping concept of the future,” said Drew Green, CEO of INDOCHINO. “Charlotte, Houston, Austin and Dallas are already home to thousands of customers who shop with us online and are strong ambassadors of the INDOCHINO brand. We look forward to bringing the in-person showroom experience to them and many thousands of new customers in these great cities.”
INDOCHINO’s Financial District showroom in New York City
The company, which started solely with e-commerce, opened it’s first physical space in 2015. Since then, new stores have been added each year, bringing their total to 24 across North America, after the addition of their new showrooms. Custom suits start at $399 and shirts from $79, giving customers the opportunity to create custom, tailored clothing at prices comparable to ready-to-wear.
The Charlotte North Carolina showroom will open on February 23rd, followed by the Texas showrooms, starting with Houston on March 2, Austin on April 20, and Dallas a few days later on the 27th. All of the new locations are located in business hubs close to thriving young professional populations.
INDOCHINO believes that customers shouldn’t have to spend a fortune on custom, well-fitting clothing and the company is taking giant steps towards making that goal a reality.