– By Khahlil Louisy
Dreams of an Italian Summer, who doesn’t want that? This is exactly what Martone Cycling Co., maker of some seriously stunning bicycles, sought to capture in the brand’s new “Martone for Peroni” limited-edition bike, in collaboration with Italy’s premium beer brand, Peroni Nastro Azzuro. The bikes come in the signature colors of the beer brand and is available for purchase through the Martone Cycling’s website, www.martonecycling.com, with a retail price of $895. The timely release is perfect for Father’s Day gifting.
Federico Fellini’s masterpiece “La Dolce Vita,” served as the inspiration for the new bike, which is meant to conjure daydreams of “afternoons spent leisurely pedaling through the countryside, with a picnic in your bike basket and the sun on your back,” according to a press release from the brands.
“Who doesn’t daydream about warm Italian summers? Both Martone Cycling and Peroni evoke
ideas of carefree, light-hearted luxury – where for a moment, we set aside our troubles and get lost in happiness,” said Martone Cycling creator Lorenzo Martone. “My family is of Italian lineage, so this partnership makes me happy in my soul. It feels like a celebration of the good life and a reminder to enjoy the simple pleasures. In the end, that’s all that matters.”
The white frame of the bike is accented by Peroni’s signature blue in the rubber wheel
treads and seat, with a more translucent blue in the Lucite pedals. Pops of red accents the bike’s classic design, both in the handlebar grips and in Martone’s signature red chain.
“Peroni embodies the understated style and impeccable quality that Italy is celebrated for in all that we do,” said David Schmid, Peroni U.S. marketing director. “That’s why we’re so thrilled to partner with Martone, another brand that beautifully represents the best of the Italian lifestyle and shares our commitment to craftsmanship. Through this collaboration, we’ll bring a little taste of the easy and subtly sophisticated Italian summer to America.”
A special sweepstakes giveaway is currently running through August 31 for U.S. residents aged 21 and older, to win one of the designer bikes. Purchase of a bicycle isn’t necessary and the rules of the sweepstakes may be viewed at www.BikePeroni.com.