– By Eric Zimmermann
Raf Simons new ad campaign for spring 2018 has been released. The ad, photographed by Willy Vanderperre, is an ongoing collaboration between the photographer and designer, who also work together on the Calvin Klein’s campaigns.
The spring ad campaign stars Luca Lemaire and is a throwback to the set used for the runway show which was staged beneath the Manhattan Bridge in Chinatown last July. Chinese Neon lanterns and signs with “New Order,” were hanging around the set, a reference to the original Blade runner film, which also inspired the collection.