– By Brittany Christina Waugh
When you think about orthopedic shoes, the first thing that comes to mind likely isn’t a shoe that is fashionable and modern. However, Australia-based, Vionic, is changing the way consumers think about comfortable shoes. From athleisure-esque shoes to Chelsea boots, Vionic is bringing podiatrist-tested shoes to ensure ultimate comfort. The brand has established a showroom in Midtown, Manhattan, which currently has a ‘Christmas in July’ decor, for showcasing its collection of new shoes for the upcoming fall-winter seasons.
Vionic’s primary focus is customized shoes for maximum comfort. All shoes are equipped with technology that matches your natural alignment, enabling support from the ground up. The brand offers and guarantees this support, even in its heels. What is more astonishing, though, are the affordable prices. While some orthopedic shoes may retail between $10 and $80, they do not offer that durability, customization, quality, and importantly, styles, that Vionic does. Contrast that with custom orthotics, that usually cost in the region of $400 to $800.
While the brand is still expanding its styles, Vionic began by selling women’s sandals and has since expanded its range to include fashionable footwear for men. To assure your comfort and adjustments to customization, Vionic recommends allowing your foot a couple of days in the shoe.
You can benefit from the support Vionic provides in its shoes, even if you believe your feet are in perfect condition. The brand lists the following people as those who could benefit from their shoes on its website: Those over 50 years of age, people on their feet all day (factory workers, nurses, teachers, etc.), athletes, pregnant/overweight, and high-heel wearers.
With all the shoe options Vionic has to offer, the ‘Codie’ athleisure shoes in the upcoming collection for Women is an instant fav, priced at only $129.95. They are perfect for pretty much any occasion – laid back sessions to party nights. The release of the Men’s new ‘Bruno’ shoe for formal outings, priced at an affordable $149.95, is also pretty spectacular.