– By Marcus Goldstein

 

Fashion has been playing this intense game of musical chairs for the past five years, but usually, designers get at the very least, a season to put together a collection before being ousted from their role. This was not the case with John Targon, who joined Marc Jacobs and exited in just 71 days, WWD is reporting. Targon who is the co-founder and creative director of Baja East, was tasked with revitalizing the more contemporary division of the Marc Jacobs brand. Moët Hennessy Louis Vuitton confirmed Targon’s departure in a statement to WWD: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.”

Back in 2015, Marc Jacobs International announced that the brand would fold Marc by Marc Jacobs into the mainline, a move which confused both retailers and customers. Since then, the company has been struggling, closing several stores and multiple staff layoffs, leaving parent company LVMH, searching for ways to revamp the brand. In July 2017, Eric Marechalle was brought in as chief executive officer, joining the company from Kenzo.

The designer, Marc Jacobs, has had a heavy presence in media recently, following his engagement to Charly DeFrancesco at a Chipotle and a star-studded birthday bash with celebrity pals Naomi Campbell, Bette Midler, and Debbie Harry, among others. No word yet on what the new strategy for the brand is, but as WWD is reported, the move to let Targon go coincides with the recent appointment of Sidney Toledano as Executive Chairman of LVMH Fashion Group, which gives him oversight of the Marc Jacobs brand along with Céline, Givenchy, Kenzo, and Loewe, among others.