You’re a supermom, super-agent, what does a typical work day look like for you?
I am a morning person. I wake up early and will start checking emails. At that time, a lot of it is from Europe because of the time difference. Then I will prepare my kids for school, they are six and eight years and we’re out the door by 8am.
You started VNY in 2001. How have you seen the industry change since that time, especially the ways models are booked?
The look of the models has changed as well as the rates, which fluctuates. For me, I have always liked classically beautiful models. Also, social media now plays a big part in booking models; how many followers they have matter and can increase their chances of getting booked. Because everything is now digital, the process of booking models has also changed. Sometimes a model will ask how they booked a job because they didn’t attend a casting and it is because we sent out digital images and videos to the casting directors or editors. Personality is very important.
VNY is one of the most respected agencies in New York. What sets you apart from the others?
We are a boutique agency, probably the only in New York and we maintain a very small and tight board. Because of that, we are like a family and are close to all of our models. We know if one of them has a tummy ache.
How do you decide which publications and jobs you allow your models to work with? Btw thanks for working with us from our very early days!
Of course! We look at the publication, who the photographer is, and the stylist or editor. If they have a good portfolio and reputation, we will work with them. Also where they model is in his career. There are also people who we do not work with, regardless of which publication or client they work with because of previous experiences or reputation.
You have a women’s board too! Is it more difficult to manage the career of a female model? In what ways?
It is more difficult to manage women because things change so quickly, like what look is in. Exclusives don’t mean anything anymore and a model who is an exclusive for a brand for one season may not even be booked the next. You have to be careful with the jobs you accept and how the model is marketed.
What is the secret to longevity in a models career?
Proper management and a classic look will always work because it is timeless.
Where do you see the industry headed, what can we expect?
The industry is very unpredictable and is becoming seasonless, but models are becoming increasingly replaceable. We have to try to change that.
Advise for aspiring models?
It is important to check industry requirements before investing money. Being beautiful doesn’t always mean that you can model. There are height and body requirements; proportions are important. Also, do not spend money on pictures, they do not have to be professional. Send the pictures to agencies and if they think they can work with you, they will contact you and go from there.