– Elijah Francis
Have you seen Tom Ford’s new ad campaign for spring summer 2018? Well, it is fire! And it has a cast of mega watt names like Joan Smalls and Karen Elson. Adam Senn makes a grand return of sorts to modeling via the campaign and industry favorite, Fernando Cabral, is also featured. The campaign was photographed by Steven Klein.
Mr Ford is an incredible storyteller – he is an academy awards nominated filmmaker, after all, (see his two fantastic films – A Single Man and Nocturnal Animals) – and this campaign reflects his ability to capture the attention of an audience and draw them in, via compelling visuals.
In a series of short video clips posted to the brand’s Instagram page, we see the models in really precarious situations, including a car chase, where Karen Elson appears to be chasing Joan down the street in her vintage Rolls Royce. In another clip, we see both girls in the car chasing the two men who are running away on foot.
This campaign stands out as one of the strongest of the season and it helps that he worked with Steven Klein, who is one of the best fashion photographers of our time. Klein has photographed campaigns for a multitude of brands over the years, including Balmain, Equinox, Balenciaga, Jimmy Choo, and Alexander Wang to name a few. He has also photographed covers for some of fashion’s most important publications like Vogue, Interview, and W.
Images: Tom Ford